This call for application is organised in the framework of the United Fashion Project. The call is for fashion designers interested in expanding to the Latvian market with their Spring-Summer 2019 collection during the Riga Fashion Week, October 23-27, 2018.

Riga Fashion Week

Since 2004, the Riga Fashion Week offers a biannual B2B and B2C week hosting fashion shows, presentations, showroom and see now-buy now activities. It attracts leading Latvian, Estonian and Lithuanian designers as well as some guest designers from Italy, Russia, Ukraine and other countries. It is the biggest and most prestigious fashion event in the Baltics gathering every season more than 10.000 guests and international press including Vogue.it, Vogue.ru, Vanity Fair, Schon, Elle, Fashion Channel, etc.

Latvian Fashion Market

Fashion and retail market in Latvia is constantly growing and evolving. Few past years have proven, that there is enough market for several strong concept stores to co-exist along. Customers in Riga tend to wear easy and comfortable ready-to-wear collections with a sparkle of luxury elements, like embroidered streetwear, chic dresses worn with sneakers and oversized trench coats. Main customers are women, age 30+ that love personal touch in shopping and would rather choose something special from a small and evolving brand than just another piece from a well-known luxury fashion house. Instead younger generations would choose sporty bombers and sneakers from local designers.

United Fashion Project

The United Fashion Project is carried out by a cluster of organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity. 

You can read more about the project here.

Programme

Provisional RFW programme:

  • October 23: RFW Opening
  • October 24: RFW fashion shows and presentations; different venues
  • October 25: RFW fashion shows; Omega Hall, Radisson Blu Hotel Latvija
  • October 26: RFW fashion shows; Omega Hall, Radisson Blu Hotel Latvija + RFW Party
  • October 27: RFW fashion shows; Omega Hall, Radisson Blu Hotel Latvija + RFW Party

Provisional Programme for selected designers:

  • October 24: Evening, networking event
  • October 25:
    • 10.00 – 16.00 – Workshop Digitization. Brand Building
    • 17.00 – 21.00 – Designers’ showroom (SS 2019)
  • October 26:
    • 10.00 – 13.00 – Workshop Digitization. Brand Building (TBC)
    • 17.00 – 21.00 – Designers’ showroom (SS 2019)
  • October 27: Departure

Selection criteria

For the selection of the designers the following criteria will be taken into consideration:

  • collection of ready-to-wear men and/or women or accessories (shoes, bags, jewellery)
  • maturity of the collection for exportation, and relevance to the Latvian market
  • interest for the topics of the workshop 'digitalisation & brand building'
  • motivation to attend Riga Fashion Week

How to apply

Your application should be sent at the latest on July 16, 2018 and should include:

  • the attached application form filled in
  • a look book of your SS19 collection (or previous season)
  • communication material: designer portrait, image of the SS19 collection or previous season, short collection description, number of looks, brand logo in .eps, .ai or other vector format

The travel and accommodation costs will be taken in charge by the hosting organisation, the Baltic Fashion Federation:

  • flight and/or train ticket in economy class (max. 400 euro)
  • hotel in Riga (selected by the organiser)

If you are interested in applying, submit your application to Claudia Crovato (claudia.crovato@flandersdc.be) from Flanders DC stating 'United Fashion – Riga Fashion Week 2018'.