According to Google Trends, the use of the word 'influencer' has multiplied with more than 10 times in the past 3 years. That shouldn't be a surprise, as influencer marketing is everywhere, so it seems. Nevertheless we still see so much (indie) game developers with no influencer strategy. This webinar will introduce you to the basics. What to expect? How to pick your influencers? What's the cost? Which ROI to expect?
Axel Gekiere is the co-founder of Adshot – a marketplace where brands and game studios can easily work with gaming influencers. As a digital marketer, Axel worked on digital growth projects at Google and assisted many companies in adopting digital marketing to reach their objectives. During this webinar, Axel will enlighten us on how to use influencer marketing to get your game out to the relevant online audiences. We recommend following the webinar live, for a better experience and live interaction. But also if you're not available for live attendance, you can subscribe. We will send you a recording of the webinar afterwards.
We also organize two other #PrepareTheFair webinars for game developers: